Kendrick Lamar’s Legendary 2024 & What a start for 2025!

If 2024 proved anything, it’s that hip-hop still belongs to the lyricists. And no one dominated the year like Kendrick Lamar.

From dismantling Drake in one of the most brutal rap battles in history to cementing his legacy as the undisputed king of the culture, 2024 was Kendrick’s victory lap. And while Drake is still spiraling, sending lawsuits instead of diss tracks, Kendrick is setting up for his next big moment: the Super Bowl LVIX halftime show in 2025 next Sunday.

The Battle That Shook the Industry

We all remember Summer 2024, when hip-hop exploded into a lyrical war zone.

Kendrick fired shots. Drake responded. And what followed was a one-sided massacre that left no doubt about who the greatest rapper alive really is.

Drake tried everything—sneak disses, AI-generated voices, industry chess moves—but none of it mattered when K.Dot responded with precision, depth, and bars that cut deep. It was a masterclass in rap warfare, a moment that reminded everyone why hip-hop is a competitive sport and why Kendrick is built differently.

And while Drake is still out here suing everybody and attempting to rewrite history, Kendrick is focused on the future—a future that includes one of the biggest performances of his career.

Super Bowl LVIX: The King is Coming

Kendrick Lamar will headline the 2025 Super Bowl halftime show next sunday and we cannot wait any longer.

This is bigger than just a performance. This is a statement. A moment where the world will witness hip-hop done at the highest level, with no gimmicks, no ghostwriters—just pure artistry.

If his past performances are anything to go by, this won’t just be a halftime show—this will be a cultural shift.

Introducing LA United 24: A Collection Inspired by the Culture

With Kendrick proving that LA still runs hip-hop, it’s only right that we launch a collection that celebrates the movement.

LA United 24 is the first drop of my new t-shirt brand, a tribute to the culture, the streets, and the legends who built this city’s hip-hop legacy. Inspired by the raw energy of LA, the unity of the scene, and the power of true lyricism, this collection is about more than just fashion—it’s about repping a moment in history.

Be Part of the Movement

If you love hip-hop, streetwear, and the culture that made this year legendary, this collection is for you. LA United 24 isn’t just merch—it’s a statement. A way to wear the culture, to celebrate real artistry, and to rep the city that never backs down.

👉 Check out the collection now and be part of history.

2024 was a moment, but 2025 is about to be even bigger. The realest in the game is taking center stage at the Super Bowl, and we’re making sure the culture is represented the right way.

See you at the top.